Ad Nut
Apr 25, 2016

'Gay' turtles push Turkey to confront homophobia

From Turkey: 'Gay Turtle', for Amnesty International by TBWA Istanbul

'Gay' turtles push Turkey to confront homophobia

With discrimination and violence against LGBTI (lesbian, gay, bisexual, transgender or intersex) individuals in Turkey at "absurd" levels, Amnesty International and TBWA set up this rather absurd situation to force the issue out into the open.

Ad Nut always takes 'reality' programmes with a grain of salt, because editing is a powerful and potentially misleading tool. But the reactions of the shoppers as they learn about the supposed sexual orientation of the reptiles speak volumes, and in the end Ad Nut has no problem identifying which creatures seem more disgusting.

Ad Nut isn't completely without empathy for people who perhaps have never (knowingly) met an LGBTI person, or whose religion may have brought them up to believe that being anything other than 'normal' is an abomination. However, Ad Nut also believes it is well past time for those intolerant beliefs to be swept aside—and happily they have been in many places. Perhaps this video, which has more than 1 million views in its Facebook incarnation, will help Turkey become the next society to truly join the modern world.

 

Need more ads? Visit Ad Nut's Campaign colleagues:
Campaign UK | Campaign US | Campaign India | Campaign Turkey | Campaign Middle East

 

Related Articles

Just Published

1 day ago

Tech Bites: Week of September 26, 2022

News from McLaren Racing, IAB Australia, CNN and more.

1 day ago

Campaign Creation Stories: How retailer Bananain ...

Chinese retailer Bananain and agency partner Goodzilla speak at length about their richly produced campaign that marries noodles with summer clothing.

1 day ago

Harnessing the power of SPO for programmatic campaigns

As more brand advertising spend flows into the programmatic ecosystem, players on both sides of the industry are beginning to rebel against complexity and demand transparency and efficiency across the supply chain.

1 day ago

Women to Watch 2022: Elayne Gan, Dow Jones

Recording incredible growth in the pandemic is no mean feat, and Gan boasts a massive 60% revenue growth since taking over the head of sales role in 2019.