Ad Nut
Apr 25, 2016

'Gay' turtles push Turkey to confront homophobia

From Turkey: 'Gay Turtle', for Amnesty International by TBWA Istanbul

'Gay' turtles push Turkey to confront homophobia

With discrimination and violence against LGBTI (lesbian, gay, bisexual, transgender or intersex) individuals in Turkey at "absurd" levels, Amnesty International and TBWA set up this rather absurd situation to force the issue out into the open.

Ad Nut always takes 'reality' programmes with a grain of salt, because editing is a powerful and potentially misleading tool. But the reactions of the shoppers as they learn about the supposed sexual orientation of the reptiles speak volumes, and in the end Ad Nut has no problem identifying which creatures seem more disgusting.

Ad Nut isn't completely without empathy for people who perhaps have never (knowingly) met an LGBTI person, or whose religion may have brought them up to believe that being anything other than 'normal' is an abomination. However, Ad Nut also believes it is well past time for those intolerant beliefs to be swept aside—and happily they have been in many places. Perhaps this video, which has more than 1 million views in its Facebook incarnation, will help Turkey become the next society to truly join the modern world.


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