Ad Nut
Sep 11, 2019

Amnesty poster campaign focuses on the mighty pen

THE WORK: 'Single signature' for Amnesty International by Grey Indonesia

Amnesty poster campaign focuses on the mighty pen

Sometimes a few strokes of a pen can say so much. That's the case with Amnesty International's history of successful signature campaigns, and it's the case for this eloquent set of posters created by Grey Indonesia.

You can see the posters in the Amnesty International office and its immediate vicinity in Menteng, a popular hangout spot for young people, according to the agency. Over the next few weeks, they will be placed in other locales such as train stations, art galleries and coffee shops.

CREDITS

Credits: GREY Indonesia
Executive Creative Director: Patrick Miciano
Art Director: Pandu Prabowo
Final Artist: Amanda Putri
Strategic Planning Director: Bayu Edmiralda
Account Director: Ayuningtyas Baskoro
Account Executive: Dinda Amelia

Ad Nut is a surprisingly literate woodland creature that for unknown reasons has an unhealthy obsession with advertising. Ad Nut gathers ads from all over Asia and the world for your viewing pleasure, because Ad Nut loves you. You can also check out Ad Nut's Advertising Hall of Fame, or read about Ad Nut's strange obsession with 'murderous beasts'.

 

Related Articles

Just Published

1 day ago

Purpose, laughs, and boppable tunes: Spikes jury ...

SPIKES ASIA X CAMPAIGN: Presidents and members of several Spikes Asia juries share the top trends they spotted in the jury Zoom rooms, with video examples.

1 day ago

Crash Course: How to tell engaging short-form stories

To round off a week of creativity-themed content during Spikes Asia X Campaign festival, this Crash Course provides useful tips on how to build story arcs and create thumb-stopping campaigns for short-form.

1 day ago

Lessons from Tesla, Apple and yoga (yes, yoga) in ...

SPIKES ASIA X CAMPAIGN: Creatives need to drive relevance for sustainable options, instead of virtue-signalling about sustainability, argues Gulshan Singh of FCB Interface.

1 day ago

Spikes Asia Awards 2021: Campaign's contenders 3

As the juries make their final selections ahead of the March 1 winners announcement, Campaign Asia-Pacific's editorial team has once again scoured through the 2021 shortlist to pick out the work we expect to win.