Frooti | Juicy Mango Surprise | India

The TV ads will go on air nationwide, starting on 27 April. The promotional drive also involves live outdoor stunts and direct marketing. Frooti will additionally host initiatives in metros, shopping malls, schools and youth venues across India.

Agency Creativeland Asia has created oversized mangos up to nine feet tall to surprise people on the street. Eight hidden cameras have been set in strategic locations to capture the best expressions of the targets when the mangos fall from the sky and roll down the slope.

“This year we have focused more on the real mango aspect in a sort of fun, ‘why grow up’ way,” said Nadia Chauhan, joint managing director and chief marketing officer at Parle Agro.

Sajan Raj Kurup, chairman and chief creative officer of Creativeland Asia, also added: “What we have attempted is nothing short of crazy. It’s amazing when such risks in communication pay off. We will not stop here — we intend to drive it on the ground and on the web too with a lot more pranks, virals and user-generated mango prank videos.”


Sidewalk surprise:


Park bench surprise:


Rolling surprise:



Credits:
Project Mango Juicy Surprise
Client Parle Agro
Creative agency Creativeland Asia
Chief creative officer Sajan Raj Kurup
Executive creative director Vikram Gaikwad
Creative director Anu Joseph
Art director Shirin Johari
Copywriter Sajan Raj Kurup,
Production company Nirvana Films
Exposure Television, outdoor