LMN | Lost Bushmen | India

The commercials are set in the natural habitat of the Kalahari Dessert. It is said to be one of the driest places on Earth. In 25-seconds long TV ads, the campaign series documents the Bushmen’s quest in their search for water. Below-the-line and on-ground activities are also included in the plan.

Chairman and chief creative officer Sajan Raj Kurup said: “The lost Bushmen series is an edgy take on thirst. It’s a deviation from the kind of humour we are used too. They are really crazy films and I’m sure they’ll break through the clutter in a big way. The humour very clearly targets a younger audience.”

Indian agency Creativeland Asia has invited Phenomena Bangkok’s top director, Thanonchai Sornsriwichai, onto the project. This is the first time Sornsriwichai has done work in the Indian market.

Nadia Chauhan, joint managing director and chief marketing officer at Parle Agro, explains that the lemon drinks segment is growing rapidly. They have the need to make LMN stand out and rock the boat in the market. The new campaign continues LMN's trademark humourous approach.


The last drop:


Tummy:


Tap:


Cheetah:


The water hose:


Credits:
Project Lost Busmen
Client Parle Agro
Creative agency Creativeland Asia
Chief creative officer Sajan Raj Kurup
Executive creative director Vikram Gaikwad
Creative director Anu Joseph
Copywriters Sajan Raj Kurup, Anu Joseph, R Venkatraman, Vinit Bharucha
Client servicing Darpan Banthia, Jay Gala
Production company Phenomena Bangkok
Director Thanochai Sornsriwichai
Post-production company Oriental Post Bangkok
Media agency OMD
Exposure Television