parle

Jan 25, 2021

India's Republic Day 2021: Brand work that caught our attention

View the work here from Benetton, LG and MTV.

Jan 19, 2021

Ad wars: Why one upmanship in advertising makes for great headlines

With brands taking digs at competitors openly, Campaign dives in to find out the reason, the impact, the legalities and whether brands wars are in for the long haul…

Jul 23, 2010

Maxus India secures planning and buying for Parle

MUMBAI - Parle, India's largest manufacturer of biscuits and confectionary, has appointed Maxus to handle its media planning and buying business.

May 3, 2010

LMN | Lost Bushmen | India

LMN, Parle Agro's lemon flavoured beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'.

May 3, 2010

LMN | Lost Bushmen | India

LMN, Parle Agro's lemon flavoured beverage, will satisfy your thirst this summer with five hilarious television commercials as part of a campaign titled 'Lost bushmen'.

Apr 26, 2010

Frooti | Juicy Mango Surprise | India

Parle Agro's Frooti, the most popular mango drink sold in India, is playing pranks on pedestrians in its latest television campaign 'Mango juicy surprise'.