Brown will develop and implement creative concepts to leverage FME's portfolio of owned and managed properties in live theatre and stage productions, casino-based events, theme park experiences, consumer and trade expos, niche sports events and paid promotional events.
The experiences division debuted in 2010 and has produced live events in Australia for brands such as MasterChef, Grand Designs and QI. In 2011 a three-day Masterchef Live event attracted more than 24,000 visitors, 150 exhibitors and 10 major sponsors. A Grand Designs event drew in 19,000 visitors and 200 exhibitors.
Brown has experience as a producer for The Apprentice, So You Think You Can Dance, Australia’s Got Talent and The X Factor. She has also held roles at the Nine Network's Wide World of Sports, EUROSPORT, Fox Entertainment News and Channel [V].
The company also announced the hiring of Thekla Orfanos as sales and marketing manager. Orfanos has experience in licensing, sales, live events and production for Chorion, HIT Entertainment and LifeStyle Channel.
"The new appointments are a real testament to the outstanding success of FME’s Live Experiences division and the ongoing opportunities it presents us as a business," Jon Penn, FME Asia-Pacific chief executive officer, said in a statement.
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