“Japan and Korea are two of the biggest media markets in our footprint,” said Zubin Gandevia, president of FIC Asia Pacific & Middle East. “In view of recent strategic partnerships we’ve forged in both countries, including with JTBC to launch JTBC3 FOX Sports in Korea and with Avex in Japan as part of an OTT offering, we see massive potential for further growth in these markets.”
As a result, as of 1 September, Joon Lee, currently MD of Southeast Asia at FIC, will be moving into a new role focused on these initiatives. His new title will be EVP, North Asia and head of original productions, Mainland China.
“Joon’s unique combination of experience, his familiarity with our businesses in both countries plus his proven leadership and creativity, will be invaluable in helping us to dive deeper in these markets,” commented Gandevia.
Keertan Adyanthaya, business head of FIC Hong Kong, will also be taking on a new role as EVP content and communications for Hong Kong and Southeast Asia. He will be tasked with all content channel operations and marketing for the region. This includes Hollywood and Chinese entertainment as well as factual genres.
Lee and Adyanthaya’s roles will be taken on by Simeon Dawes, in addition to his current responsibilities overseeing FIC’s Middle East business as well as ad sales across Asia-Pacific. His dual title will be EVP, advertising sales and partnerships, and MD for Hong Kong, Southeast Asia and Middle East.
Rohit D’Silva continues in his role as EVP, commercial and sports, overseeing the FOX Sports Asia business and leading affiliate and content partnerships as well as non-linear products.
“Keertan’s proven successes with content-driven initiatives will complement Simeon and Rohit's ability to forge mutually beneficial partnerships with our advertisers and platform partners,” concluded Gandevia.