To provide 360 degrees of communications strategy, it recently launched Headline!, Mocca, DiBe, Prodev, and Verbrand that provide different services to its clients. Headline! for media relations, Mocca for advertising and brand activation, DiBe for digital communications, Prodev for CSR and community relations, and Verbrand for brand research and communication strategy.
The new rebranding exercise sets out to elevate Fortune PR’s standing in the market.
Rene de Paus, chief brand consultant at Fortune PR, said that the rebranding exercise is needed, as each service has its own battleground and needs to compete in its own unique market landscape.
“Brand is a necessity to differentiate among competitors and communicate values to customers, and by making new brand units for its services, Fortune PR communicates to its target audience that each service has specific, unique value for the clients.”
The new logo, meanwhile, shows five petals of different colors, symbolising five new brand units of the agency. Designed by its art director Andryanto Suswardoyo, the shape of the petals is designed after Indonesian national flowers, jasminum sambac.
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