Jessica Goodfellow
Sep 17, 2019

FMCG brands reshuffle in Vietnam’s growing consumer market

In Vietnam's fast-growing economy consumers are quick to switch allegiances, especially in the FMCG category.

A mall in Ho Chi Minh

VIETNAM'S TOP 100 BRANDS RANKING ANALYSIS

With the fastest GDP growth in Southeast Asia, a highly urban population and a budding middle class, Vietnam consumers are among the most sought after for brands. But with more choice and expendable income, loyalty isn’t as strong among Vietnamese, with sudden and sizeable shifts occurring across various categories in this year’s top 100 brands list.

“Fluidity is an...

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