Scholefield will work to grow the firm’s business and capabilities in both the consumer and corporate arenas. She will be based in Singapore but will work with clients across Asia-Pacific.
British-born Scholefield has spent the the past nine years in Singapore, working as a director at Fulford PR, Edelman and Ruder Finn, managing such clients as Diageo, Marina Bay Sands, adidas, Etihad, Ben & Jerry’s and RIM Social Media.
Brian West, Fleishman-Hillard's senior vice president and partner, managing director, reputation management Asia Pacific, said Scholefield’s international experience will strengthen Fleishman-Hillard’s capabilties in brand strategy and creative planning.
He said, “She will play a key role in developing the breakthrough ideas that help us deliver the greatest added value for our clients.”
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