Will Hodgman
Jul 2, 2010

Five things you should know about digital media measurement in APAC

In an increasingly fragmented digital environment, accurately measuring online audiences has grown in complexity. Will Hodgman, comScore executive vice-president for Asia-Pacific, shares five things you need to know about digital media measurement.

With nearly half a billion internet users residing in the Asia-Pacific region, advertisers and publishers are turning to measurement companies to provide increasingly granular insights into these consumers, while the industry strives to drive a growing portion of ad dollars to the online channel. Here are some tips.

1. Evolution As the medium evolves so should the measurement

Digital media is an extremely dynamic medium and digital measurement needs to evolve just as quickly to accurately reflect consumers' media...

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