With nearly half a billion internet users residing in the Asia-Pacific region, advertisers and publishers are turning to measurement companies to provide increasingly granular insights into these consumers, while the industry strives to drive a growing portion of ad dollars to the online channel. Here are some tips.
1. Evolution As the medium evolves so should the measurement
Digital media is an extremely dynamic medium and digital measurement needs to evolve just as quickly to accurately reflect consumers' media...
- Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
- Unlimited website access*, and an archive of more than 70,000 articles
- Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
- Daily newsletters and breaking story alerts straight to your inbox
- New weekly feature articles on the latest research, innovation and marketing trends
- Be the first to hear about industry events