Andrew Knott
Apr 8, 2010

Five things you need to know about: Social media and brands

If 2008 was China's coming out party then it seems 2010 is social media's year to shine. While marketers are excited to jump on the social media train, they need to understand a few important things about social media first. Andrew Knott (pictured), chief digital officer at Euro RSCG Asia-Pacific, sheds some light on this hot topic:

1. Social isn’t new.

Always behave like a guest at a dinner party and bring a present

By nature, humans are social beings, and while social networks may have caused a revolution in communications, the core concept is exceptionally familiar. Social media has helped us better define our various networks, from professional to personal to specific interest groups, but the same old rules apply. It pays to remember that in the social space,...

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