Sophie Chen
Jan 21, 2014

Fitness First to flex new branding muscle across Asia

SYDNEY - Fitness First, a London-based health club group, is rolling out new branding in Australia and Asia-Pacific as it eyes regional expansion.

The use of red, favoured by Asian countries, indicates Fitness First's ambition

Fitness First kicks off what it calls a transformation of its fitness philosophy, customer service, and clubs in Australia today.

The group has replaced its blue logo with a new red F’ logo, which was first introduced in the UK earlier this month. The logo symbolizes passion, energy and strength, while its 360-degree look connects with the aim of helping members achieve their aspirations not only in the gym but also in life, according to...

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