Ad Nut
Jun 5, 2015

Fiat's interactive billboard gives real parking guidance

From Germany: 'Fiat parking billboard' by Leo Burnett

Fiat's interactive billboard gives real parking guidance

Fiat, with Leo Burnett, set up a billboard in Germany that gave parkers real-time information on how much farther they could back up—thanks to a setup involving sensors, special software and a selection of advice-giving video segments.

Ad Nut advises you to watch through to the end, where we learn that the creators planned ahead for someone to ignore their advice and bump the car behind.


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