Press Release
Oct 30, 2013

Fast Track appointed to lead marketing, communications & PR progamme for the inaugural EurAsia Cup

HONG KONG - International sports and entertainment marketing agency Fast Track has been appointed by the European Tour to develop and execute the marketing communications programme for The EurAsia Cup presented by DRB-HICOM, a new team matchplay golf tournament that pits Europe’s leading golfers against the best players Asia has to offer.

Fast Track appointed to lead marketing, communications & PR progamme for the inaugural EurAsia Cup

Fast Track, part of the CSM Sport & Entertainment group, which has enjoyed a series of golf business wins recently in Asia that includes the Venetian Macau Open, Asia-Pacific Amateur Championship, Indonesia Open and Thailand Golf Championship, will be tasked to raise awareness of the biennial event in the build-up to and throughout the tournament through an interactive campaign that speaks to worldwide golf fans and general members of the public who are sports fans.

Scheduled for March 28-30, 2014, the inaugural EurAsia Cup will take place at the Glenmarie Golf & Country Club in Malaysia. DRB-HICOM, which is one of Malaysia’s largest conglomerates with businesses in the automotive, services, and property, asset and construction sectors, is making a significant mark in the world of golf through its support of the inaugural tournament, which is styled after The Presidents Cup.

Tim Hunt, European Tour Marketing Communications Director, is delighted to be partnering with Fast Track Hong Kong:
“Fast Track is recognised internationally as a top sports marketing agency and has an impressive list of golf tournaments in its growing portfolio, particularly in Asia. They are the ideal partner for us to ensure the EurAsia Cup is inaugurated with a bang across the globe.”

Dan Parr, Director at Fast Track Asia thrilled with the appointment:
“Fast Track Asia has rapidly built a very strong reputation for excellence across the region.  We’ve grown from two people in 2010 to 14 today, with a broad client base across a number of sports and brands.  Our appointment on the EurAsia Cup is a huge win for the business and will involve our Fast Track offices in Hong Kong, London and Abu Dhabi delivering a full, international campaign for one of the most exciting new events to come onto the international golf calendar for some time.  We are thrilled to be involved and look forward to bringing our extensive golf expertise to the event and making it huge success.”

“Over the past few months we have been focusing on Fast Track Asia’s golf offering in particular.  The experience and language offering now within our team means we are able to give clients a full service, truly international offering”, Parr added.

Fast Track’s Asian operations opened in Hong Kong in November 2010. Over the past three years, Fast Track Hong Kong has worked with some of the biggest players in the sports industry and boasts of clients such as HSBC, Ballantine’s, adidas, The Hong Kong Jockey Club, Land Rover and Vibram.

Source:
BBC Press Release
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