Gemma Charles
Jan 12, 2018

Facebook signals major shift away from brand and media posts

Facebook is overhauling how its news feed works to make posts from businesses, brands and media less prominent.

Announced in a blog by its chief executive Mark Zuckerberg, the move is aimed at allowing users to see more content from friends and family. He conceded that this could result in people spending less time on Facebook and that some measures of engagement will go down.

The social media giant made the decision in line with findings from in-house and academic research.

Explaining the switch, Zuckerberg said We built...

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