Mason Lerner
Dec 4, 2014

Facebook boosts mobile app advertising

New features include autoplay of videos and tighter targeting on mobile devices.

Facebook on Tuesday announced new features for mobile app advertising on the social-media platform including autoplay video for app ads.

Starting this week, Facebook said, advertisers can buy mobile app ads with extremely targeted reach and frequency. 

Developers gain new control over the reach and frequency of mobile advertising specifying, for example, that they want to reach 5 million people three times each.

The new advertising options...

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