Euro RSCG joins Card Alliance to develop integrated brand strategy

EPINS, operated by Card Alliance, currently offers Citibank and Maybank AMT/Debit cards for customers to pay their bills and everyday purchases. EPINS CashOut is a new service allowing Maybank cardhoulders to withdraw cash at participating retailers.

“We are delighted to partner Euro RSCG to further strengthen the EPINS branding in Singapore. We aim to significantly raise awareness amongst consumers about our new alternative PIN-based cashless payment service. As we expand our suite of EPINS services and network across the island, we look forward to Euro RSCG helping us reach our target audience effectively and powerfully.” Said Jos Birken, chief marketing officer, Korvac Holdings. 

Jeremy Tan, managing director of Card Alliance and Group CEO of Korvac Holdings, said,  “EPINS not only opens up a new channel of payment for customers, it also provides an alternative to customers using their existing ATM/Debit cards from foreign banks. We are confident that this partnership with Euro RSCG will enable us build an even stronger EPINS brand.”