Edelman appoints regional digital practice president

Coombes will oversee cross-practice and inter-office cooperation on digital work. He will work with local practice leaders to provide counsel on client servicing, develop tools for practice management, and create intellectual capital, according to the agency. The appointment is effective immediately.

He joins Edelman with more than 20 years of experience in marketing communications in the region. He has worked across public relations, public affairs, integrated marketing services, brand identity/system design and digital marketing.

“The experience I've accumulated in these fields will help Edelman’s clients expand their reach into emerging communications and technologies, and I plan to make Edelman Digital the leading strategic agency and content creator for clients across the wider Asia-Pacific region,” Coombes said.

Kevin King, global chair of Edelman’s digital practice, said the appointment will enhance the agency's capabilities in the region, where it is experiencing “tremendous growth”.