Draftfcb takes on JR/Duty Free in Australia and New Zealand

Planning has already started for JR Duty Free for Christmas 2011 at Draftfcb with activity rolling out later in the year.

JR/ Duty Free, a family-owned business based in Melbourne, offers world-class duty free and retail shopping, located in airports across Australia, New Zealand and Israel and in main city centres across Australia.

“We’re delighted to have been chosen as the full-service agency to produce campaigns for JR/ Duty Free that deliver real change, and real results,” says Draftfcb CEO Bryan Crawford.

JR/ Duty Free CEO Milton Lasnitzki said they chose to partner with Draftfcb because the agency understood what was needed to offer customers.

“We were looking for an agency that has, amongst other attributes, a demonstrable depth of resources, retail skills and experience and an ability to service JR’s needs equally across both sides of the Tasman and also has a strong affinity for luxury products and brands,” said Lasnitzki.

He added: “The selected agency is also required to have a clear understanding and appreciation of the unique culture that comes with a family business both generally and JR specifically. Draftfcb proved they could tick all theses boxes and more.”