Staff Reporters
Jan 19, 2012

Air New Zealand chooses Draftfcb for lead agency

AUCKLAND - Draftfcb New Zealand has been appointed lead advertising agency for Air New Zealand.

Air New Zealand chooses Draftfcb for lead agency

The win came after a competitive pitch, with Draftfcb scheduled to formally commence work from March this year.

The brand has been recognised for some innovative campaigns in recent years, including its work featuring "Rico", a lewd and crude puppet who often interacted with celebrities in TVCs and web videos.

The incumbent lead agency was also a local grouping, the BBDO-owned .99 agency.

Bryan Crawford, chairman and Group CEO of Draftfcb in Australia and New Zealand said, “We are thrilled about our new partnership with the team at Air New Zealand, and look forward to working closely with the airline in the future.

Related Articles

Just Published

5 hours ago

Move and win roundup: Week of July 4, 2022

Developments from MullenLowe Singapore, Alley Group in ANZ and VMLY&R Malaysia.

5 hours ago

Covid taught us how to build human-first workplaces

The pandemic accelerated conversations and real action around work-life balance; mental health and wellness; and leadership and culture, says the deputy managing director at Redhill.

6 hours ago

One size does not fit all when selecting China ...

SHANGHAI ZHAN PODCAST: When it comes to selecting China social influencers or KOLs, brands should recognise the unique differences between brand building and performance enhancing KOLs. That’s according to leading China fashion and beauty KOL, Mia Liu.

6 hours ago

Tech MVP 2022: Tomy Chan, Publicis Groupe

MOST VALUABLE PROFESSIONAL: As head of tech for Publicis Groupe, China, Chan has shown strong vision and leadership in product design, development and application to achieve remarkable results.