Ujaya Shakya
Oct 23, 2015

Dispatch from Nepal: Building respect for a young industry

Book excerpt: Assessing the state of Nepal's advertising industry.

Ujaya Shakya

The following is an excerpt from Brandsutra, a new book by Ujaya Shakya, who has contributed here over the last year and a half from Nepal. The book compiles his contributions to a column called 'Brand Basics' in The Himalayan Times Perspectives, a leading English national daily. More information on the book is available at www.brandsutra.info. 

Nepal's ad industry is still very marginal when we compare ourselves...

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