The following is an excerpt from Brandsutra, a new book by Ujaya Shakya, who has contributed here over the last year and a half from Nepal. The book compiles his contributions to a column called 'Brand Basics' in The Himalayan Times Perspectives, a leading English national daily. More information on the book is available at www.brandsutra.info.
Nepal's ad industry is still very marginal when we compare ourselves...
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