Celebrating 100 stores in Shanghai, convenience store chain 7-Eleven has rolled out its 'Open your dream - Shanghai 100th store celebration' store promotion campaign based on a new points redemption experience. The social media campaign was created by wwwins Isobar Taiwan.
Isobar has launched in Indonesia, the result of a collaboration between Aegis Media and Mediatrac. Initial clients Dexa Medica, Aora TV, Chartis Insurance, Nokia, Phillips and Quaker will fall under the leadership of the newly appointment chairman of Isobar, Mediatrac's Regi Wahyu, and CEO Monika Rudijono. Currently the fourth largest mobile market in the world, Indonesia has 55 million internet users.
Mobile advertising and data platform Millennial Media has opened an office in Singapore as part of its global expansion plan. Managing director Robert Woolfrey will manage the company's first office in Asia, initially focusing on Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines. The company is looking to fill 14 new roles in Indonesia and Singapore.
According to TNS' yearly Digital Life study released this week, nearly half of all consumers in Asia-Pacific does not want to engage with brands online. Studying more than 72,000 brands across 60 countries, the study has coined the term 'digital waste', defining the accumulation of thousands of brands rushing online without thinking who they want to talk to.
Frederic Moraillon has been appointed as marketing VP for cloud platform provider Akamai. Based in Singapore, Moraillon will be responsible for driving branding, field marketing and PR. He joins from previous roles at a boutique PR firm and software sales business. His new role is effective immediately.
Targeting women with a high disposable income, fashion and beauty portal GlamAsia.com has launched in Singapore. The company behind the launch, Glam Media, has expanded its regional presence in Singapore in partnership with local technology start-up Clozette, spearheading its push into Southeast Asia. Clozette will also develop relevent original content for GlamAsia.com locally.
Online trading business CMC Markets has appointed DGM Asia to oversee the November launch of its 'Next generation' trading platform. The Singapore launch follows the platform's UK launch earlier this year. It includes a Yahoo microsite around CFD and forex trading powered by CMC Markets. The campaign will run for three months.
WPP has participated in a second round of financing to maintain its minority stake in InGameAd (IGA) in China. IGA has 30 employees and counts McDonalds, Nokia and Nike among its clients. The Greater China region is a key growth area for WPP, currently its fourth-largest market generating more than US$1 billion in revenue.
WE Engauge, a joint venture between Engauge and WE Marketing Group, is set to become China's first dedicated social media marketing agency. WE Marketing Group's Viveca Chan will take the reigns as chairman of the company, based in Hong Kong with offices in Beijing and Shanghai. Engauge was established in 2007 and is currently one of the largest independent agencies in the US.
Following a multi-agency pitch, Bates Singapore has scooped the digital marketing duties for Singapore Polytechnic. The agency will be responsible for developing a campaign for its open house and joint admissions exercise in addition to paid, owned and earned media responsibilities. The appointment follows Bates' rebranding, dropping 141 from its name earlier this year.
Facebook is investigating and working to remove offensive content after the social networking site was hit by what appears to have been a coordinated spamming attack featuring pornographic and violent images. The site has confirmed that a significant number of Facebook users found the images as part of their news feeds and its engineers have been working around the clocks to plug the vulnerability.
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