Analysis
Jenny Chan 陳詠欣
Apr 21, 2016

Digital China Report: The dark side of digital marketing

Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.

Misleading practices: Fast-evolving technology and a race to meet targets trigger fraudulent tricks

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+852 3175 1913

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

Labubu, the art toy craze and why grown-ups can’t get enough

1 Labubu, the art toy craze and why grown-ups can’t get enough

Mars to switch $1.7 billion media account out of WPP

2 Mars to switch $1.7 billion media account out of WPP

Cannes Lions 2025: APAC winners

3 Cannes Lions 2025 APAC winners: The region nets 118 awards

PR Awards Asia-Pacific 2025: Winners announced

4 PR Awards Asia-Pacific 2025: Winners announced

What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

5 What headwinds? Why Jane Lin-Baden doesn’t fear tariffs, competitors, overextension or the commoditisation of creativity

Cannes Lions 2025: See all of the Grand Prix winning work this year

6 Cannes Lions 2025: See all of the Grand Prix winning work this year

WPP Media changes regional structure across Asia Pacific, Middle East and Africa

7 WPP Media changes regional structure across Asia Pacific, Middle East and Africa

APAC Power List 2025: The region's most powerful brand leaders

8 APAC Power List 2025: The region's most powerful brand leaders

WPP never seized control of its destiny under Mark Read’s leadership

9 WPP never seized control of its destiny under Mark Read’s leadership

Did the strategic planner just kill the advertising agency?

10 Did the strategic planner just kill the advertising agency?

Related Articles

Digital Media Awards 2024: Open for entries
Jan 23, 2024
Staff Reporters

Digital Media Awards 2024: Open for entries

Digital Media Awards 2025 winners revealed
Apr 10, 2025
Staff Reporters

Digital Media Awards 2025 winners revealed

Influencer content outperforms digital ads on lower- and mid-funnel metrics: Study
Apr 23, 2025
Campaign India Team

Influencer content outperforms digital ads on ...

Eight China digital predictions for the Year of the Tiger
Jan 28, 2022
Mailman China

Eight China digital predictions for the Year of the ...

Just Published

'Looking for the first domino': Titanium jury president Judy John on Lion-winning work
1 day ago
Nikita Mishra

'Looking for the first domino': Titanium jury ...

In a wide-ranging interview, John explains how APAC work, like New Zealand’s stigma-smashing Grand Prix for Good and Ogilvy Singapore’s work for Vaseline, are setting the stage for global creative change.

John Wren on his vision for a bigger, better Omnicom
1 day ago
Atifa Silk

John Wren on his vision for a bigger, better Omnicom

The chief executive tells Campaign why the IPG acquisition makes sense, what the impact will be and what will determine success.

Big ideas, not big algorithms, will win Cannes
1 day ago
Vinita Bhatia

Big ideas, not big algorithms, will win Cannes

At Cannes 2025, Adobe’s Shantanu Narayen and Publicis’ Arthur Sadoun unpacked why AI may power creativity—but humans still pilot it.

Campaign Cannes Global Podcast Episode 2
1 day ago
Staff

Campaign Cannes Global Podcast Episode 2

Our editors from the UK, US, Canada and APAC report from Campaign House at Cannes Lions 2025.