Analysis
Jenny Chan 陳詠欣
Apr 21, 2016

Digital China Report: The dark side of digital marketing

Constantly evolving tech platforms and a practice of hitting digital campaign targets with false metrics have made online marketing in China a hairy business. Practices that have evolved in other markets to prevent ad fraud are often circumnavigated in this market.

Misleading practices: Fast-evolving technology and a race to meet targets trigger fraudulent tricks

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