However, the report found that, while advertising was up year-on-year, the figure represented a 6.4 per cent drop in revenue from June, demonstrating the vulnerability of digital in the market.
According to CR-Nielsen, which is research firm Nielsen’s joint venture in the market, China’s top digital advertising industries are entertainment, which holds 18 per cent digital ad market share; automobile, with 16 per cent; and fashion, with 10 per cent share.
According to CR-Nielsen, which is research firm Nielsen’s joint venture in the market, China’s top digital advertising industries are entertainment, which holds 18 per cent digital ad market share; automobile, with 16 per cent; and fashion, with 10 per cent share.
July’s revenue figures reflected increased online spend from advertisers in areas such as retail, entertainment and personals from June. Yet spend was down in July in industries including fashion, by nearly 37 per cent; electronics, with a decrease of nearly 14 per cent; and real estate, which fell 12 per cent.
The report comes two weeks after Nielsen found that approximately 2,200 Hong Kong advertisers spent US$45.2 million on digital advertising in the first half of 2009, marking a year-on-year boost of 4.4 per cent.
