Staff Reporters
May 13, 2020

Did investing in people pay off in McCann's product?

AGENCY REPORT CARD: See McCann Worldgroup's overall grade and our detailed report breaking down its 2019 performance in terms of leadership, creativity, innovation, business growth, and people/diversity initiatives.

Did investing in people pay off in McCann's product?

McCann’s changing of the guard in 2019 went as smoothly as could be expected after long-serving APAC president Charles Cadell retired and replacement Alex Lubar opted against a major shakeup.

McCann has been working hard to bring down it’s churn with efforts that continue to earn it high marks in the people & diversity category.  ‘Total learning hours’ across APAC more than doubled in 2019 and there have been scores of local initiatives promoting wellness and development. The thesis, of course, is that investing in its talent will result in better creative product. 

Did McCann Worldgroup's investment in people pay dividends in APAC in 2019?

Check out McCann's Agency Report Card now to see:

  • The agency's overall grade for 2019
     
  • Grades and detailed discussion of performance across five categories:
     
  • Leadership: A qualitative assessment of leadership performance, key regional decisions, management stability and contributions to industry by agency leaders.
  • Creativity: Compelling and effective campaign work, judged qualitatively. Regional and global awards recognition is included, with higher weighting given to wins at major shows. Work demonstrative of high effectiveness for clients is also considered.
  • Innovation: A qualitative assessment of Asia-based initiatives and innovations based on their improvements to the agency, people, clients and industry.
  • Business growth: Assessed by the value of accounts won and lost in 2019, as calculated by the agencies and R3’s New Business League, published in Campaign Asia-Pacific, along with recognition of new project work and organic growth through retained clients. 
  • People and diversity: Agency efforts to attract, retain and develop a high calibre of talent with a commitment to staff diversity and wellbeing are examined qualitatively.
     
  • The grade the agency gave itself, and why
     
  • How the agency performed versus its 2018 scores
     
  • The agency's self-declared areas of specialisation.

The Agency Report Cards are premium content. Not a member? Become one now.

 

Related Articles

Just Published

50 minutes ago

Adidas Neo invites China to a Gudetama-inspired ...

TBWA Shanghai orchestrates a campaign to promote the brand's line of clothing inspired by Sanrio's lay egg yolk character.

1 hour ago

Taking the 'van' out of Gogovan?

REBRANDING EXERCISES: The van-hailing brand isn't completely dropping the Gogovan name, but it does want to be known as 'Gogox'. Read all about it and share your opinion.

1 hour ago

DAN paints grim picture for post-pandemic Philippine...

Network sees overhang from existing lull, with key Christmas season heavily impacted.

1 hour ago

COVID-19 is opportunity to 'fast-track' diversity, ...

Women have suffered more negative knock-on effects under COVID-19 than men, but the pandemic presents an opportunity to reimagine workplace functions, promoting flexibility, inclusiveness and equality. Eight former Women to Watch winners give their views.