Benjamin Li
May 28, 2014

Dentsu K scoops Line Cookie Run mobile game’s creative account

TAIPEI – Dentsu K (電通國華, formerly Dentsu Kuohua) has won Line's creative pitch for Taiwan promotion of a mobile game called 'Cookie Run', Campaign Asia-Pacific confirmed.

Dentsu K scoops Line Cookie Run mobile game’s creative account

The creative pitch took place on 16 May, and the agency pitched against Dentsu Taiwan, JWT, and McCann Worldgroup, according to sources. Those agencies did not respond to a request for confirmation in time for publication.

The messaging-app company announced the pitch result on 19 May.

Line Cookie Run launched globally earlier this year. The game resembles Mario Brothers, with a gingerbread cookie trying to avoid obstacles while on the run.

Line previously ran a global TVC for the game in Taiwan. Dentsu K is understood to be discussing its creative plan with the client.

This is first mobile account for the Dentsu K team. Its clients include Uniqlo; GU (a sub-brand of Uniqlo); 7-Eleven, Visit Japan Campaign; Panasonic's Viera TV, beauty electronics, and Lumix cameras; and Honda Automobile.

The agency rebranded in August 2013.

 

Related Articles

Just Published

48 minutes ago

Agencies in APAC raced to ready themselves for ...

As clients chased after homebound consumers, agencies rushed to retool their capabilities and reskill their employees to capitalise.

55 minutes ago

Former R/GA exec Nicky Bell to lead Facebook ...

She will lead a team of creative strategists across 39 offices who are tasked with helping advertisers improve their messaging across Facebook, Instagram, Messenger, Oculus and WhatsApp.

1 hour ago

Password-strength campaign gets a little personal

A confrontational campaign in Sweden grabs attention by shaming people for their poor password choices.

1 hour ago

KFC leans into finger-licking mantra in Singapore

If your chicken isn't FLG we'll replace it, promises an Asian version of the brand's Colonel in a new campaign from The Secret Little Agency.