Staff Reporters
Aug 31, 2017

Dentsu Aegis acquires NZ agency Little Giant

The agency is being rebranded as 'Little Giant, Linked by Isobar'.

Little Giant's clients include Air New Zealand.
Little Giant's clients include Air New Zealand.

Dentsu Aegis Network has reached an agreement to buy 100 percent of Little Giant, an Auckland-headquartered digital creative agency.

The agency, founded in 2011, is being rebranded as "Little Giant, Linked by Isobar".

Dentsu Group called the acquisition "a strategic priority" because it will launch Isobar, one of its 10 global network brands, in New Zealand and allow it to complete the "full operating model offering" in the market. 

For the record, the group's 10 global brands are Carat, Dentsu (Dentsu-brand agencies), Dentsu X, iProspect, Isobar, Mcgarrybowen, Merkle, MKTG, Posterscope and Vizeum.

Editor's note: This story has been edited slightly after initial publication. We have removed a piece of information that DAN now says was mistakenly included in the press release.

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