David Blecken
May 29, 2015

Dentsu acquires and rebrands Dentsu Razorfish

TOKYO - Dentsu has acquired Publicis Groupe’s shares in Dentsu Razorfish, turning the joint-venture company into a wholly-owned subsidiary of Dentsu Digital Holdings.

The agency will now be known as Dentsu iX
The agency will now be known as Dentsu iX

Publicis held nearly 20 per cent of Dentsu Razorfish. Following the acquisition, the agency will become known as Dentsu iX under a rebranding initiative. A statement from Dentsu describes Dentsu iX as “a specialised one-stop agency that provides digital solutions for sophisticated and diverse needs”.

The statement adds that the new name “reflects the company’s desire to create innovative experiences”.

Hidetoshi Tokumaru, president and chief executive of Dentsu iX, told Campaign that the acquisition would not result in any changes in terms of operations, and that it would continue to function as a full-service digital agency.

Tokumaru noted however that business development activities would now be carried out in collaboration with Dentsu Group’s global network of digital agencies.

He clarified that ‘iX’ stood for “innovative experience” and was based on the concept of “providing people with new values generated through the relationships and experiences consumers have with a company or society”.


Related Articles

Just Published

4 hours ago

Ikea rents tiny Tokyo flat for tiny price

In a campaign by Wieden Kennedy Tokyo, the brand's property agent (a walking, talking shark) wants to get someone into a 10-square-meter apartment for just 99 yen per month.

4 hours ago

Finding digital measurement success, part 1: ...

Quantcast's SEA MD argues that every metric you look at, every audience you try to reach, and every methodology you use must be evaluated as part of a cohort.

4 hours ago

With mixed travel recovery in APAC, Hilton focuses ...

Campaign sentiment has shifted from dreaming of a vacation to pushing consumers to graduate from weekend trips to weeklong adventures, says Ben George the chain's senior VP and commercial director.

5 hours ago

Chinese consumers getting more conscious of their ...

TOP OF THE CHARTS: Chinese consumers increasingly choose to make conscious buying decisions by purchasing ethical, environmentally friendly and local products, a report shows.