David Blecken
May 29, 2015

Dentsu acquires and rebrands Dentsu Razorfish

TOKYO - Dentsu has acquired Publicis Groupe’s shares in Dentsu Razorfish, turning the joint-venture company into a wholly-owned subsidiary of Dentsu Digital Holdings.

The agency will now be known as Dentsu iX
The agency will now be known as Dentsu iX

Publicis held nearly 20 per cent of Dentsu Razorfish. Following the acquisition, the agency will become known as Dentsu iX under a rebranding initiative. A statement from Dentsu describes Dentsu iX as “a specialised one-stop agency that provides digital solutions for sophisticated and diverse needs”.

The statement adds that the new name “reflects the company’s desire to create innovative experiences”.

Hidetoshi Tokumaru, president and chief executive of Dentsu iX, told Campaign that the acquisition would not result in any changes in terms of operations, and that it would continue to function as a full-service digital agency.

Tokumaru noted however that business development activities would now be carried out in collaboration with Dentsu Group’s global network of digital agencies.

He clarified that ‘iX’ stood for “innovative experience” and was based on the concept of “providing people with new values generated through the relationships and experiences consumers have with a company or society”.

 

Related Articles

Just Published

15 hours ago

Mindshare adds dedicated China leadership

EXCLUSIVE: APAC CEO Amrita Randhawa has relinquished her China responsibilities to two new leaders, Benjamin Condit and Linda Lin.

15 hours ago

Pinterest unveils new tools and insights for marketers

Major takeaways from the platform’s first global advertiser summit.

15 hours ago

Crash Course: How to develop a content strategy

You know content should be a key part of your overall brand strategy, but where do you start? This course explains the key steps you should take to ensure an effective content journey.

16 hours ago

The unlimited potential of live storytelling in ...

Brands like Standard Chartered, Uber Eats and Mastercard achieve impact by marrying human emotions with the unpredictability and excitement of live sports.