Bryce Whitwam
Jan 2, 2014

Death of the digital creative agency: The pre-roll

'Lazy' digital makes up the vast majority of digital spend in China.

I was fortunate to attend the 2013 China Network Audiovisual Forum CNAIF Awards in early December in Shanghai, celebrating the best in online programmes, short and long format films. Operated under the government’s Ministry of Culture, the CNAIF and its annual awards foster creative excellence in online content, promoting a new generation of online film directors.

The finalist’s submissions were excellent and I was surprised to learn that the winners had also garnered tens of...

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