Racheal Lee
Dec 2, 2013

DDB wins big at Singapore Hall of Fame Awards

SINGAPORE - DDB Group Singapore once again secured the advertising agency of the year honor at this year’s Singapore Advertising Hall of Fame Awards, which took place Friday.

DDB group Singapore
DDB group Singapore

This is the fifth consecutive year the agency took the top spot. It also won two Gold Innovation awards, both for telecommunication brand StarHub. Its two winning campaigns are the ‘Donate-a-Tone’ campaign, under the marketing innovation category, and the ‘My smart eye’ campaign, for product innovation.

DDB's client, McDonald’s, meanwhile, captured the advertiser of the year award. Rene De Monchy, assistant general manager, marketing at Asia Pacific Breweries took home the crown for client marketer of the year.

The award show also conferred a Lifetime Achievement Award on Tham Khai Meng, worldwide chief creative officer of New York-based Ogilvy & Mather for his contributions to leading the agency to win Network of The Year at Cannes for the second consecutive time.

A new award also launched this year, Upstart of the Year, to recognise new talent in the industry. Madina Kalyayeva, an account manager with Grey Group, won the debut accolade and receives a week-long learning programme with executive training firm Hyper Island as part of the reward.

The 2013 rendition is the 15th year the Institute of Advertising Singapore has organised the Hall of Fame Awards, and Wong Mei Wai was the chairman.

 

List of Winners

Digital campaign of the year award 

• Heineken’s Heineken Passport, by ZenithOptimedia

 

Media campaign of the year award  

• Coca-Cola’s Tasting is Believing (Coca-Cola Zero), by Mediacom

 

Print campaign of the year award   

• STClassifieds, by Goodfellas

 

Social media campaign of the year award 

• Chupa Chup’s Making Suckers of the Internet, by BBH Asia Pacific

 

Television campaign of the year award     

• NTUC Income’s Insurance Made Simple, by BBH Asia Pacific

 

Creative director of the year award 

• Farrokh Madon, chief creative officer, Y&R

 

Strategic thinker of the year award

• Rebecca Collins, regional director, Mediacom        

 

Digital practitioner of the year award

• Puan Chi Heng, associate digital director, ZenithOptimedia            

 

Business manager of the year award

• Brenda Foong, business director, Mediacom

            

Idea team of the year award   

• BBDO Singapore

 

Media professional of the year award

• Mindy Ang, associate director, ZenithOptimedia

 

Related Articles

Just Published

56 minutes ago

Let your cricket do the talking; brand associations ...

Jacob's Creek recently announced the former Australian cricketer as brand ambassador. We caught up with him to learn more about how he approaches deals with brands, uses social media, and more...

1 hour ago

'More than a cyclical recovery': WPP Q3 growth ...

Share price rises close to its highest level since pandemic.

8 hours ago

Creative Minds: Ariel Chen takes the 'road of no ...

We get to know the group creative director at BBDO Shanghai through her answers to 11 questions. Learn about how she got into advertising, why she ascribes to the 'Underachiever's Manifesto', and the secret talent that helps her stay happy.

8 hours ago

LG Signature takes inspiration from Sydney Dance ...

INSPIRATION STATION: Who wouldn't be awed by these amazing photos of dancers in action? LG's new pact not only supports the company but gives select customers the chance to learn from the best.