DDB Guoan scores five new China wins

Richard Tan, president of DDB Guoan Group, said, "We are thrilled to be developing closer relationships with our domestic clients and strengthening our valued partnership with Volkswagen."

Online women’s fashion retailer Lafaso has chosen DDB Guoan to be its creative agency for 2011. The agency will lead the development of the company’s branding and communications strategies, in addition to supporting product and channel development.

The agency has also been chosen as lead creative agency for B2C e-commerce site 360buy Jingdong Mall (360buy.com). DDB Guoan will be responsible for building the company’s strategic communications strategy and supporting Jingdong Mall’s long-term brand development. The agency won the account through a competitive pitch against Ogilvy and Euro RSCG.

Kama Classics, a Beijing-based apparel retailer, appointed DDB Guoan through a competitive pitch to focus on its brand management and communications development.

DDB Guoan was also awarded a retainer assignment for 2011 by China Life Insurance Company, the largest life insurer in the country. The agency will be responsible for a comprehensive and integrated brand communications strategy to strengthen the corporate brand. The account was won through a competitive pitch with other 4A agencies.

Finally, DDB Guoan has landed the Volkswagen China Group E-fleet Museum project through another competitive pitch. As a sponsor of the National Museum of China, the automaker will showcase its hybrid and electric vehicles to take visitors on a museum-hopping experience. DDB Guoan will be responsible for strategic development, through-the-line communication planning and creative implementation.

"With these new wins, we round out a diverse range of new clients for DDB China Group and underscore the incredible growth DDB Guoan has undertaken in recent months," said Dick van Motman, president and CEO, DDB Greater China.