Jenny Chan 陳詠欣
May 21, 2014

Daylight and Alchemy appointed as partners for zombie obstacle race

HONG KONG - Daylight Partnership and Alchemy Partnership have been appointed as the sponsorship and marketing partners, respectively, for Action X, organiser of the Asia-wide zombie obstacle race called 'Run For Your Lives' (RFYL).

Daylight and Alchemy appointed as partners for zombie obstacle race

RFYL is a unique 5-kilometre obstacle run that originated in the United States, and has enjoyed a cult following since its inception. In the run, 'survivors' have to evade 'zombies' scattered throughout the race course, as well as overcome obstacles that test their endurance. 'Chasers' and 'stumblers' round out the crew of undead trying to stop each runner’s progress.

Following events held in Singapore and Taiwan, the RFYL race will take place in Hong Kong in Q4 2014, and is being promoted on Facebook. The race is next slated for Thailand, Malaysia and China.

Daylight is contracted to connect corporate sponsors with Action X. Previous sponsorship of the event included a giant Red Bull 'blood pit' that runners had to wade through.

At the same time, the Alchemy Partnership will provide creative consultation as the lead creative agency and exclusive marketing partner for a two-year period.


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