Justin Peyton
Aug 15, 2018

Data relevance may not cut it with consumers, but reciprocity just might

Consumers want more from brands in return for their data than well-targeted messages. So what can brands give them?

With every year comes a new set of trends and technologies for marketers to chase. Who will be first to develop a VR campaign or to use voice in the market, and in the category While brands can skip opening a new social channel on the latest platform and still grow, within all the noise there are also larger macro-trends that highlight shifts in consumer expectations. Ignoring these larger trends presents greater risk.

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