Rhandell Rubio
Jun 15, 2011

Creative Q&A: Grey Group's Ali Shabaz

Ali Shabaz, chief creative officer at Grey Group Singapore, Thailand and Indonesia opens up to Campaign Asia on selling encyclopedias from door to door, writing ‘murderer’ in ads, and looking like Mr. T.

Ali Shabaz, CCO at Grey Group

How did you get into advertising

I had to choose between joining a computer course that my mother wanted me to do or take a copy test that my friend suggested. It wasn't a tough decision. Although, there are days in this business when I think I should have listened to my mother.

What was your first ever ad

It was for a sports magazine called The Sportstar....

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