Omar Oakes
Oct 16, 2019

Cracks appear in Google's search ad revenue dominance

Forecast of search ad market suggests Amazon is only growing player in $55bn US market.

Amazon: search ad revenue forecast to grow 30% in next two years

Google’s stranglehold over the internet search advertising market is set to weaken over the next two years, new research from eMarketer has revealed.

Although Google is forecast to account for nearly three-quarters 71.1% of search ad revenue in the $55.2bn US market this year, this will fall slightly to 70.5% in 2021, eMarketer said.

Meanwhile, Amazon, which will capture 12.9% of US search adspend in 2019, is predicted to grow by 30%...

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