Chris Reed
Dec 5, 2013

Content marketing goes mainstream with Unilever

When brands such as Unilever spend more and more money on sophisticated content marketing, you know that it’s become mainstream. The way the company has done it also means that it controls the data and saves significant media costs.

Unilever has realised that traditional advertising can only communicate a brand so much to so decreasing few consumers especially in Asia so it has invested heavily in online magazine formats to really connect with consumers, especially women. Unilever has created BeBeautiful.in to engage consumers.

The portal has become so popular in India that it has over taken traditional beauty and food magazines in ratings. Unilever has effectively become a media publisher.

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