Recently, one of my marketer friends remarked “Content marketing is the new black”. I couldn’t agree more. Content marketing, or branded content or native advertisingcall it what you wantis definitely the latest sweet spot for digital marketers. Everyone’s talking about it and agreeing that it is indeed central to a brand’s digital marketing strategy.
This obsession with branded content was evident at one of our recent Yahoo roundtables, which we co-hosted with Wharton...
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