Yvonne Chang
Oct 21, 2013

Content marketing: Changing the rules of the game for marketers

Content marketing, the new kid on the block, goes well with native advertising, but the major driver is still the user's choice.

Yvonne Chang

Recently, one of my marketer friends remarked “Content marketing is the new black”. I couldn’t agree more. Content marketing, or branded content or native advertisingcall it what you wantis definitely the latest sweet spot for digital marketers. Everyone’s talking about it and agreeing that it is indeed central to a brand’s digital marketing strategy.

This obsession with branded content was evident at one of our recent Yahoo roundtables, which we co-hosted with Wharton...

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