Clear Channel rebrands, unveils OOHPIA 2011

The event was previously known as the Poster Challenge and recognises the best in out-of-home planning and innovation. 

Other changes in line with the rebrand are the new brand positioning of Clear Channel International and Clear Channel Singapore. This also involved the unification of the Clear Channel International group around a visual identity and a new logo and sales kit.

Clear Channel's new logo (bottom)

"OOHPIA communicates Clear Channel's new vision that it boosts brands by inspiring and motivating people with powerful out-of-home campaigns, founded in a uniquely flexible approach to creativity and planning," said Adam Butterworth, CEO of Clear Channel Singapore.

The awards presented at OOHPIA featured campaigns taken from April 2010 to March 2011. It featured five categories up for grabs including 'My favourite poster' won by Asia Pacific Breweries, Kinetic/Mindshare and Iris Experience for its Heineken campaign.

Heineken campaign

For the 'Best use of multiple formats', the award was won by Carlsberg Singapore, OMD and Euro RSCG for the Carlsberg Pimp my party campaign.

Carlsberg Pimp my party campaign campaign

'Campaign of the year' was given to the Heaven & Earth Western Tea campaign by Coca-Cola Singapore, Kinetic/ MEC and Euro RSCG. 'Media Planner of the year' went to Anna Lai from OMD, while the 'Best delivery of create and collaborate' award was won by NTUC Income Insurance Cooperative, Kinetic/ Maxus and BBH for the NTUC Income Retirement campaign.

Furthermore, Clear Channel unveiled its latest research tool 'The recall predictor'. The proprietary planning tool is built based on over a hundred historic campaign results from its research monitor. Using key campaign parameters to forecast post-campaign recall awareness scores, the tool will be launched as an online service for agencies and advertisers.