The win follows Clear Channel's recent expansion of its digital six-sheet inventory, Clear Channel Play 2.0, which encompasses 200 digital panels in Singapore.
Kelly Khoo, chief executive officer of Clear Channel Singapore, said the partnership with Tower Transit enhances the scale of the company’s OOH inventory of 5,000 static OOH and 200 digital OOH displays, mobile-enabled bus shelters and Orchard Road billboard.
“A large, diverse inventory like ours offers real advantage to advertisers,” she added in a statement. “We are able to draw upon our insights into audience, environment and proximity response, deliver highly targeted OOH campaigns, and create new ways to connect with consumers on-the-move.”
Singapore’s first public bus contract was awarded to the London-based Tower Transit in May 2015. The contract will see it operate 26 bus services in the Western part of the island starting mid-2016.
The company recently held a carnival for the public at its new Bulim Bus Depot, where it revealed its Bus Captain’s uniform, chosen through an online poll.
Andrew Bujtor, managing director of Tower Transit Singapore said the company has been focused on introducing new ways of doing things since being awarded the contract.
“We believe this partnership with Clear Channel will have that same forward momentum that will help to push the boundaries of OOH advertising,” he added.