Le Bar À Caviars is a bar and retailer of Fauchon Paris premium products including caviar, smoked salmon, king crabs and a selection of gifts, located at the Singapore Changi International Airport.
Citrus PR will oversee all public relations activities leading up the media launch on 12 November.
Fauchon Paris entered the Singapore market in June in partnership with Saji Bumi on a three-year contract. It has also plans to open a Le Bar À Caviars retail shop at Kuala Lumpur International Airport.
“Citrus PR was selected based on its expertise in managing lifestyle PR,” said Mohamed Suhaimi Hamidin, CEO at Saji Bumi International. "We are confident that the agency will be effective in garnering awareness for this luxury dining concept that we have brought to Singapore."
Citrus PR, which opened for business just last year, focuses on sports marketing and lifestyle businesses.
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