Jane Leung
Nov 3, 2010

Chinese grocery market sector is highly fragmented : CTR, Kantar Worldpanel

SHANGHAI - CTR Market Research, in partnership with Kantar Worldpanel, has found that the Chinese grocery market sector is highly fragmented, and modern trade (hypermarkets and supermarkets) only accounts for 46 per cent of market share in the FMCG sector.

Jason Yu, general manager at Kantar Worldpanel China, said, So far, there is no dominant national player a reflection of the fact that local chains are increasingly competitive and often have a significant stronghold in certain regions.”

The foreign brand Walmart Group with outlets Walmart and Trust-Mart is currently the largest grocery retail brand in China, but it merely represents 3.6 per cent in sales value share. Its household penetration rate is 21.3 per cent.

CR Vanguard Group and RT...

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