Christina Leung
Feb 17, 2014

China's whirlwind media landscape

The rapid rise of ecommerce and the decline of traditional magazines will challenge luxury marketers and agencies in 2014.

Christina Leung

In China, digital has penetrated all aspects of marketing and largely changed consumer mindsets as well as their daily lives. Traditional mediaTV and magazineshave to develop a strong digital competence, otherwise they will face a “to be or not to be” challenge. And the changes don’t stop there.

Marketers have to become fully digitalized, from online advertising to search engine marketing to e-commerce. PR agencies need to understand how to influence the public...

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