Chevron starts global campaign titled 'We agree'

Chevron’s ‘We agree’ consists of pan-regional TV commercials and global print executions across the US, Asia, Africa, Europe, Middle East and South America. In addition to placements in traditional media, the campaign is also available at Chevron.com and on YouTube.

Following the disastrous BP oil spill in the Gulf earlier this year, Chevron aims focus on local communities instead of innovation and technology for its new campaign.

The advertisements center on topics like reinvestment in local economies, job creation, renewable energy and community development. The campaign message is based on mutual agreements between Chevron employees, partners and local citzens before action is taken.

The campaign, led by creative agency McGarry Bowen in New York, features photographs by iconic photographer Steve McCurry, who has worked with international publications like National Geographic.

Hewitt Pate, general counsel for Chevron, confirmed that the company spends US$90 million per year on US advertising alone.