The club owns the image rights of 19 members of the team, including new recruits Fernando Torres and David Luiz. Dentsu will be responsible for helping Chelsea partner them with local brands with a focus on Southeast Asia.
The global appeal and diversity of Chelsea is one of the major factors in Dentsu partnering with the club. The squad is comprised of players from three continents and consists of 16 national team players representing 11 different countries with three current national team captains.
"Chelsea is delighted to be partnering with Dentsu, and their expertise in Southeast Asia in particular will be greatly beneficial for our players ahead of our pre-season tour in Malaysia and Thailand. We hope to work closely to build on our player's image and reputation across the region," explained Ron Gourlay, chief executive of the Chelsea Football Club.
Kunihito Morimura, chief operating officer at Dentsu Sports Asia, remarked, "To partner with a club like Chelsea is a fantastic opportunity for us to provide our expertise and services to one of Europe's top football clubs."
Dentsu has been closely involved with sports events such as the Olympics and the FIFA World Cup and currently handles exclusive marketing rights for both FINA swimming events and IAAF track and field competitions.
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