MEC wants to sit at the intersection of data, technology and creativity. For the GroupM agency’s global CEO, Charles Courtier, this ambition to be much more digital and data-oriented is about balancing revenues, resources and talent, globally. During a recent visit to Hong Kong, Courtier discussed his agenda for the region, where the business has faced a period of challenges, marked by a string of pitches, some notable wins Calvin Klein, Uber and Netflix and several...
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