Atifa Silk
Mar 7, 2016

Charles Courtier: Exclusive interview

THE ATIFA SILK INTERVIEW It’s been a challenging period for MEC, but CEO Charles Courtier believes that the agency’s digital and data growth strategy will have an impact.

New economy: Courtier says change is a must to work with disruptive clients like Netflix and now is the perfect time for new blood, new energy and renewal in Asia.

MEC wants to sit at the intersection of data, technology and creativity. For the GroupM agency’s global CEO, Charles Courtier, this ambition to be much more digital and data-oriented is about balancing revenues, resources and talent, globally. During a recent visit to Hong Kong, Courtier discussed his agenda for the region, where the business has faced a period of challenges, marked by a string of pitches, some notable wins Calvin Klein, Uber and Netflix and several...

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