Megan Gell
Aug 16, 2018

Case study: Alibaba at CES 2018

Alibaba's next-gen booth stood out from the crowd at one of the biggest gadget shows of the year.

CES is the biggest gadget show of the year, the place where all the major tech companies show off their latest efforts. Formerly known as the Consumer Electronics Show, it is held in Las Vegas each January. Besides  product launches and eye-catching prototype demos, it is a favoured platform for Asia-based brands looking to go global.

Pico has been working at CES for more than 10 years, but for the 2018 edition it was...

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