Eddie Wong
Jun 19, 2013

Cannes impressions: Lions play 'xiu qiu'

Eddie Wong, national executive creative director of Draftfcb China, spotted cultural interaction taking place not over glasses of rosé, but a simple game from China.

I've just arrived today. And naturally there's already so much talking about the work and the winners. I think I will deviate from that.

What caught my eye today was the China booth, which is an annual affair by the China Advertising Association to promote or let the world know more about China and its advertising industry.

Calling it a booth probably just does it justice this year, as I've noticed that...

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