Cannes 2016: Titanium, Integrated and special award winners

CANNES - The two New Zealand-made campaigns that won Grand Prix awards earlier in the week achieved Titanium status Saturday night in Cannes. 

Colenso BBDO Auckland's 'Brewtroleum' (for Heineken) and Y&R NZ's 'McWhopper' (for Burger King) joined an elite group of five Titanium winners.  

In Integrated, the 'McWhopper' campaign added a Gold Lion and 'Brewtroleum' a Bronze Lion. 'The Boys', by Clemenger BBDO Melbourne for Pacific Brands Underwear, received a Silver Lion in Integrated.

A Titanium Grand Prix went to '#OptOutside,' by Venables Bell & Partners (San Francisco) for REI, and an Integrated Grand Prix went to BBH New York for a campaign on behalf of Netflix. 

Tables showing all of the Titanium and Integrated winners appear below.

More Cannes 2016 coverage

The festival also gave out its special awards for 2016. WPP won Holding Company of the Year, Ogilvy & Mather won Network of the Year, and AlmapBBDO Sao Paulo and Droga5 New York are the Agency and Independent Agency of the Year, respectively. No APAC agencies placed. See a full list of the special award winners below. 

Titanium Lions

Title	Client	Product	Entrant Company	Country	Prize
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND	Titanium Lion
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA	Grand Prix
THE FIRST EVER PINTEREST YARD SALE	SHERWIN WILLIAMS	KRYLON	DEUTSCH New York	USA	Titanium Lion
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND	Titanium Lion
THE SWEDISH NUMBER	SWEDISH TOURIST ASSOCIATION	TOURISM	INGO Stockholm	SWEDEN	Titanium Lion

 

Integrated Lions

Title	Client	Product	Entrant Company	Country
GRAND PRIX
HOUSE OF CARDS - FU 2016	NETFLIX	HOUSE OF CARDS	BBH NEW YORK	USA
GOLD
#OPTOUTSIDE	REI	REI	VENABLES BELL & PARTNERS San Francisco	USA
MCWHOPPER	BURGER KING	MCWHOPPER	Y&R NZ Auckland	NEW ZEALAND
SILVER
THE FIRST EVER PINTEREST YARD SALE	SHERWIN WILLIAMS	KRYLON	DEUTSCH New York	USA
THE BOYS	PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA	BONDS	CLEMENGER BBDO MELBOURNE	AUSTRALIA
BRONZE
BREWTROLEUM	HEINEKEN NEW ZEALAND	DB EXPORT	COLENSO BBDO Auckland	NEW ZEALAND
THE MAN ON THE MOON	JOHN LEWIS	JOHN LEWIS	ADAM&EVEDDB London	UNITED KINGDOM
BILD - ONLY BILD DARES TO DO THAT	BILD	NEWS	VCCP Berlin	GERMANY
HOME FOR CHRISTMAS	EDEKA ZENTRALE & CO. KG	EDEKA	JUNG von MATT Hamburg	GERMANY
SURVIVAL BILLBOARD	MICROSOFT	XBOX / TOMB RAIDER	McCANN LONDON	UNITED KINGDOM
FREE THE KIDS	UNILEVER	PERSIL / OMO	MULLENLOWE GROUP London	UNITED KINGDOM
ENDLESS POSSIBILITIES	GETTY IMAGES	GETTY IMAGES	ALMAPBBDO São Paulo	BRAZIL
500 YEARS OF STORIES	TATE	TATE BRITAIN	GREY LONDON	UNITED KINGDOM

 

2016 Special Awards

HOLDING COMPANY OF THE YEAR

1. WPP
2. Omnicom
3. Interpublic

NETWORK OF THE YEAR

1. Ogilvy & Mather
2. BBDO
3. Y&R

AGENCY OF THE YEAR

1. AlmapBDDO, Sao Paulo
2. Grey New York
3. INGO, Stockholm

INDEPENDENT AGENCY OF THE YEAR

1. Droga5, New York
2. Jung von Matt, Hamburg
3. Wieden+Kennedy, Portland

PALME D’OR

1.Tool, USA
2. Epoch Films, USA
3. Stink, United Kingdom
4. Vrse.works, USA
5. O Positive, USA