Matthew Miller
Jun 26, 2016

Cannes 2016: Titanium, Integrated and special award winners

New Zealand and Australia are the only APAC winners in Titanium and Integrated, as 'Brewtroleum', 'McWhopper' and 'The Boys' bring home awards.

Cannes 2016: Titanium, Integrated and special award winners

CANNES - The two New Zealand-made campaigns that won Grand Prix awards earlier in the week achieved Titanium status Saturday night in Cannes. 

Colenso BBDO Auckland's 'Brewtroleum' (for Heineken) and Y&R NZ's 'McWhopper' (for Burger King) joined an elite group of five Titanium winners.  

In Integrated, the 'McWhopper' campaign added a Gold Lion and 'Brewtroleum' a Bronze Lion. 'The Boys', by Clemenger BBDO Melbourne for Pacific Brands Underwear, received a Silver Lion in Integrated.

A Titanium Grand Prix went to '#OptOutside,' by Venables Bell & Partners (San Francisco) for REI, and an Integrated Grand Prix went to BBH New York for a campaign on behalf of Netflix. 

Tables showing all of the Titanium and Integrated winners appear below.

More Cannes 2016 coverage

The festival also gave out its special awards for 2016. WPP won Holding Company of the Year, Ogilvy & Mather won Network of the Year, and AlmapBBDO Sao Paulo and Droga5 New York are the Agency and Independent Agency of the Year, respectively. No APAC agencies placed. See a full list of the special award winners below. 

Titanium Lions

Title Client Product Entrant Company Country Prize
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND Titanium Lion
#OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco USA Grand Prix 
THE FIRST EVER PINTEREST YARD SALE SHERWIN WILLIAMS KRYLON DEUTSCH New York USA Titanium Lion
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND Titanium Lion
THE SWEDISH NUMBER SWEDISH TOURIST ASSOCIATION TOURISM INGO Stockholm SWEDEN Titanium Lion

 

Integrated Lions

Title Client Product Entrant Company Country
GRAND PRIX
HOUSE OF CARDS - FU 2016 NETFLIX HOUSE OF CARDS BBH NEW YORK  USA
GOLD
#OPTOUTSIDE REI REI VENABLES BELL & PARTNERS San Francisco USA
MCWHOPPER BURGER KING MCWHOPPER Y&R NZ Auckland NEW ZEALAND
SILVER
THE FIRST EVER PINTEREST YARD SALE SHERWIN WILLIAMS KRYLON DEUTSCH New York USA
THE BOYS PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA BONDS CLEMENGER BBDO MELBOURNE  AUSTRALIA
BRONZE
BREWTROLEUM HEINEKEN NEW ZEALAND DB EXPORT COLENSO BBDO Auckland NEW ZEALAND
THE MAN ON THE MOON JOHN LEWIS JOHN LEWIS ADAM&EVEDDB London UNITED KINGDOM
BILD - ONLY BILD DARES TO DO THAT BILD NEWS VCCP Berlin GERMANY
HOME FOR CHRISTMAS EDEKA ZENTRALE & CO. KG EDEKA JUNG von MATT Hamburg GERMANY
SURVIVAL BILLBOARD MICROSOFT XBOX / TOMB RAIDER McCANN LONDON  UNITED KINGDOM
FREE THE KIDS UNILEVER PERSIL / OMO MULLENLOWE GROUP London UNITED KINGDOM
ENDLESS POSSIBILITIES GETTY IMAGES GETTY IMAGES ALMAPBBDO São Paulo BRAZIL
500 YEARS OF STORIES TATE TATE BRITAIN GREY LONDON  UNITED KINGDOM

 

2016 Special Awards

HOLDING COMPANY OF THE YEAR

1. WPP
2. Omnicom
3. Interpublic

NETWORK OF THE YEAR

1. Ogilvy & Mather
2. BBDO
3. Y&R

AGENCY OF THE YEAR

1. AlmapBDDO, Sao Paulo
2. Grey New York
3. INGO, Stockholm

INDEPENDENT AGENCY OF THE YEAR

1. Droga5, New York
2. Jung von Matt, Hamburg
3. Wieden+Kennedy, Portland

PALME D’OR

1.Tool, USA
2. Epoch Films, USA
3. Stink, United Kingdom
4. Vrse.works, USA
5. O Positive, USA

 

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