Olivia Parker
Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

A Shanghai branch of Starbucks

It's been an important year for the coffee conglomerate in Asia. Last September saw the chain launch Teavana, a tea company it bought in 2012, into 6,200 of its stores across the APAC region, part of a global effort to increase the brand's focus on tea.

The firm also started releasing Teavana Frozen Teas exclusively in Asia this month. These 'beverages with textural and visual appeal', which include ingredients from pomegranate pearls to Kyoho grapes,...

To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
cs@haymarket.asia
or call+852 2122 5227

Membership

Why Subscribe?

  • Campaign Asia-Pacific online premium content* including in-depth monthly focus on key trends and industry issues
  • Unlimited website access*, and an archive of more than 70,000 articles
  • Regular value-added supplements including brand health checks, sector studies, ad critiques and research charts
  • Daily newsletters and breaking story alerts straight to your inbox
  • New weekly feature articles on the latest research, innovation and marketing trends
  • Be the first to hear about industry events

or call +852 2122 5227
or email subscriptions@campaignasia.com

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Unilever's Alan Jope: 'Woke-washing' is polluting purpose
Premium
8 hours ago

Unilever's Alan Jope: 'Woke-washing' is polluting ...

Work that promises to improve the world but doesn't take real action is 'infecting' the industry, Unilever CEO says.

Premium
Facebook: Partnerships “critical” to solving brand safety
Premium
9 hours ago

Facebook: Partnerships “critical” to solving brand ...

Facebook's tie-up with rival platforms in media alliance is acknowledgement that no one company can solve brand-safety issues alone

Premium
Triple winners McCann Health:
Premium
10 hours ago

Triple winners McCann Health: "We're at the top of ...

CANNES IN SHORTS: Global chief creative officer Matt Eastwood and Wendy Chan of McCann Health Shanghai on the campaign that won them the first Pharma Grand Prix in three years—and the first Pharma Grand Prix for China ever.