Olivia Parker
Sep 21, 2017

Can Starbucks stay on the boil in Asia?

BRAND HEALTH CHECK: Starbucks is buying big into China—but it may all amount to a hill of beans.

A Shanghai branch of Starbucks

It's been an important year for the coffee conglomerate in Asia. Last September saw the chain launch Teavana, a tea company it bought in 2012, into 6,200 of its stores across the APAC region, part of a global effort to increase the brand's focus on tea.

The firm also started releasing Teavana Frozen Teas exclusively in Asia this month. These 'beverages with textural and visual appeal', which include ingredients from pomegranate pearls to Kyoho grapes,...

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